Sports Nutrition Market Release involving Clif Bar & Company, GNC Holdings, and other Global Key Players by WMR
A few examples of sports nutrition products are Isotonic drink powder, capsule/tablets, ready-to-drink protein drink, protein bars, supplement powder and many more. These products are consumed by body builders and athletes to improve their overall performance and muscle growth. Sports drinks are mostly consumed by athletes to maintain the water level in their body, and body builders use more of supplements. However these products are being used very often by normal humans in their day to day life.
1. Market Drivers
1.1 Rise in usage of fitness centers.
1.2 Major growth of non-traditional users.
1.3 Piqued interest in personal appearance.
2. Market Restraints
2.1 Availability of cheap products.
The Global Sports Nutrition Market is segmented on thebasis of User, Product Type, Distribution channel and Region.
1. By User:
1.3 Lifestyle Users
1.4 Recreational Users
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2. By Product type:
2.1 Iso Drink Powder
2.2 Protein Powder
2.3 Capsule/Tablets (Creatine, BCAA and others)
2.4 RTD Protein Drinks
2.5 Supplement Powder
2.6 Iso& Other Sports Drinks
2.7 Protein Bars
2.8 Carbohydrate Drinks
2.9 Carbohydrate/Energy Bars
2.10 Other Supplements
3. By Distribution Channel:
3.1 Large Retail and Mass Merchandisers
3.2 Drug and Specialty Stores
3.3 Small Retail
3.4 Fitness Institutions
3.5 Online and Others
4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Rest of World
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The major players in the market are as follows:
1. Otsuka Pharmaceutical Co., Ltd.
2. Clif Bar & Company
3. GNC Holdings
4. Post Holdings, Inc.
5. Yakult Honsha Co., Ltd.
6. Reckitt Benckiser Group Plc.
7. Glanbia Plc.
8. PepsiCo Inc.
9. Abbott Nutrition, Inc.
10. The Coca-Cola Company
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
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